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Psychology in Marketing: What Influences Our Decisions | SEJ

Psychology in Marketing: What Influences Our Decisions | SEJ | SoShake | Scoop.it

A majority of marketing campaigns (or at least the most successful ones) are based on a thorough understanding of the principles of human behavior.


If you are looking for some information about what makes us choose one product over another, for instance, I have a real treat for you.In this post, I’ll show you what influences our decisions and how you can use it to improve the effectiveness of your online marketing activities....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 13, 2015 3:08 AM

Olga Andrienko shows how psychology can provide the insight you need to better understand what makes your audience click, signup or buy. Recommended reading. 9/10

rodrick rajive lal's curator insight, November 13, 2015 3:43 AM

That psychology and marketing go hand in hand cannot be denied! What is it that makes you go to a restaurant that is ifull even if it means having to wait for some time? Why do you opt for a more expensive branded mobile phone than a cheaper mobile phone that has more features but is a new entry into the market?  Psychologists will talk about conditioning, triggers, cues, but I would term them as Propaganda Techniques, and emotional blackmail. Fact of the matter is that psychological research on. brand endorsements, herd mentality, conformism jumping  on to the bandwagon and fomo will determine how well the product will sell!

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