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How to Create a Mobile-First Content Marketing Strategy

How to Create a Mobile-First Content Marketing Strategy | SoShake | Scoop.it

While there are tremendous opportunities for marketers on the mobile channel, there are also big challenges that need to be overcome. Use these tips to create a mobile-first content marketing strategy...


A recent study by Nielsen and Google suggests that 77 percent of mobile searches are performed at work or home — areas where a PC is also likely to have been available. Yet, mobile website visitors have a 9.56 percent higher bounce rate on an average than desktop visitors. These conflicting stats demonstrate that, while there are tremendous opportunities for marketers on the mobile channel, there are also big challenges that need to be overcome.


Indeed, the 93 percent of B2B marketers who create content (as indicated by CMI’s most recent research) should mobile-optimize their content marketing strategy in order to extend the time visitors spend engaging with their content, and convert more of those mobile visitors into customers.Here are a few usable tips to help you do just that...


Via Jeff Domansky
more...
andree johnston's curator insight, January 14, 2014 11:51 AM

The sales of smart phones will reach 5.6 billion in the next few years, according to an Ericsson study.

Ali Anani's curator insight, January 15, 2014 2:35 AM

How to optimize mobile-content marketing stratehy?

Angela Watkins's curator insight, January 15, 2014 9:22 PM

How to Create a Mobile-First Content Marketing Strategy | @scoopit via @PekkaPuhakka http://sco.lt/... ; ...........................................................................................................................

 

There are also frugal & free blogs as well as frugal & free websites that offer mobile optimizations for users as well ....  http://angelawatkins57.blogspot.com - http://pinterest.com/angeladwatkins ;

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